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REND COLLECTIVE EXPERIMENT’S DEBUT, ORGANIC FAMILY HYMNAL,
RELEASES TODAY FROM KINGSWAY AMIDST ACCLAIM

Band Leads Worship Nov. 28 With Rob Bell, Plans Showcase In Nashville Nov. 30 Thousands See Rend Collective Experiment Lead Worship On UK Tour With Francis Chan Recording Features David Crowder As Part of Collective


Rend Collective Experiment, Organic Family Hymnal
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NEWS SOURCE: Hoganson Media
September 28, 2010

Hailing from Bangor, Northern Ireland, Rend Collective Experiment’s Organic Family Hymnal is set to release in North America TODAY amidst acclaim from Kingsway with EMI CMG Distribution. The band’s success began at home as a movement of 20-somethings that has now begun to spread across Europe to the Americas and beyond.

Taking the modern worship sounds of Rend Collective Experiment on the road, the band recently wrapped up a tour of the UK/Ireland with Francis Chan, and looks forward to coming to the US to lead worship with Rob Bell at Mars Hill Bible Church in Grand Rapids, MI Nov. 28. The band is also planning a Nashville showcase event for industry and media Nov. 30.

Charting a unique course, Rend Collective Experiment is a group of friends collectively wondering how to make sense of the conundrum of life, God and community. What Rend Collective Experiment’s 15-plus members add to the conversation are melodies, harmonic progression and lyrics that are scriptural and contemporary, fresh and ancient. The resulting mix has already gathered endorsements from Dr. Tony Campolo, Francis Chan and David Crowder, who also added his unmistakable vocals and creativity on the sweeping modern rock textures of the song, “Faithful,” a featured track on Organic Family Hymnal.

Media critics similarly continue to applaud the debut recording from Rend Collective Experiment:

“Worship music fans who love the ego-less vibe and full-hearted melodies of the Passion and Hillsong movements are hereby advised to make time for Northern Ireland's Rend Collective Experiment… There’s a pastoral pop minimalism about the whole thing that feels like both classic 1960s folk scene and modern indie-band cool; ‘Come On’ and the single ‘Movements’ wouldn’t be out of place in an iPod or hybrid car commercial, for example.” – Crosswalk.com

“With a pure, raw and more indie than contemporary sound, Rend Collective Experiment…is anything but predictable. Sometimes experiments can go dangerously wrong. But other times, a beautiful creation is birthed out of a pantry of ingredients all thrown together. RCE knew how to stir it up and created a fresh sound that intrigues as much as it invites.” – Worship Leader Magazine

“In all honesty, the sound and authenticity that this band offers through their dynamic, loveable and contagious form of worship is… poetically delicious…spiritually explosive!” – Breathecast.com

“How pleasant it can be when the music makes a critic work to find a way to describe it. Such is the enjoyable case with Irish Praise & Worship ensemble Rend Collective Experiment…Fans of the Christian-identified college radio favorites such as Sufjan Stevens, Danielson and The Polyphonic Spree will hear plenty to embrace here…A refreshing lyrical depth rides alongside the music, too. Incorporation of and a familiarity with rich pre-20th century hymnody informs many of the Collective’s 13 songs…Organic Family Hymnal makes for a singular listening experience worthy of modern P&W lovers’ consideration.” – CBA Retailers + Resources

“…over in Europe, something new is afoot! And it is being called Rend Collective Experiment. While it’s not the modern worship music sounds that are commonly heard, it might be a foreshadowing of things to come…Garnering similar sounds to that of indie superstar Sufjan Stevens, David Crowder and a pinch of ska, it’s definitely not your parents’ collection of old hymns.” – JesusFreakHideout.com

“High marks for lyrical creativity and integrity because of the anti-triteness they endeavor to pursue. There are some poets in the group to be sure…” – Worship Musician

Rend Collective Experiment is a nod to the places in Scripture where it says to “rend your hearts” and not your garments, a bold call to be genuine. Having been established in a natural, non-manufactured environment of a student movement representing numerous churches, the band’s songs came from an organic environment, searching after the heart of God and reflecting what God was doing and teaching the members.

“We’re a ‘collective’ that is not into the celebrity aspect of the worship scene - a bunch of guys and ladies, a body, an experiment in progress,” explains Rend Collective Experiment member Gareth Gilkeson, helping to underscore why the band’s images do not feature individual faces. “Our heads are getting shaped by anything from John Piper, with his straight down the middle, pure Bible, pure Jesus teaching, to Tony Campolo. I love the way that Tony is always talking about the need for justice, always pushing the agenda of the poor, always reminding us of the need to connect with God in more ways than we’re used to.”

Rend Collective Experiment has also seen more than 222,000 people view its highly creative and unusual cover of Chris Tomlin’s “How Great Is Our God” at www.youtube.com/watch?v=gaJ4A7mXJH8. Although this recording using solely iPhones for instrumentation is not featured on the album, the full Organic Family Hymnal track listing follows along with corresponding links to compelling Rend Collective Experiment live and concept music videos:

“Come On My Soul”
“Faithful” [www.youtube.com/watch?v=YPmxI8XRTkI]
“Movements” [www.youtube.com/watch?v=lCYgQWLO8vY]
“You Bled (Jesus Loves Me)” [www.youtube.com/watch?v=3N3h0BKV6gw]
“Broken Bread”
“Exalt”
“God Is Near”
“Above Everything Else”
“Too Much”
“You Are Love”
“Thine Be The Glory”
“Love Divine”
“Find Your Kindness”

For more information on Rend Collective Experiment and Organic Family Hymnal, go to www.rendcollectiveexperiment.com. For a video introduction to the band, go to: http://www.youtube.com/watch?v=ERq4K-Xs0Ss.

About Kingsway:
Tracing its music heritage to 1969, Kingsway today is known as a leader in Worship Music. As the creator of Thank You Music, and later in partnership with EMI, its catalogue includes songs such as “Here I Am to Worship,” “In Christ Alone,” “Everlasting God” and “Blessed Be Your Name” to name a few.

Kingsway’s songs are sung in more than 300,000 churches worldwide accounting for over 30% of CCLI’s (Church Copyright Licensing International) bestseller list. With writers and artists like Tim Hughes, Matt Redman, Delirious?, Graham Kendrick and Stuart Townend, Kingsway is dedicated to feeding the Church with songs that will change the world. As the music arm of David C Cook, a non-profit organization located in Colorado Springs, CO, a significant portion of the profits that Kingsway and David C Cook generate are used to provide discipleship and music materials free of charge to church leaders in developing parts of the world who wouldn’t be able to get them any other way.

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